Live Webinar Date & Time

  • Sep 10, 2020 04:00 PM Eastern Time

As a CAE Approved Provider educational program related to the CAE exam content outline, this live program may be applied for 1.0 credits toward your CAE application or renewal professional development requirements.

Webinar On Demand

If you missed this great opportunity to learn about marketing automation you can still watch the recorded webinar by registering below. Unfortunately, the webinar on-demand does not include CAE credit. Actual Disruption Nine is coming soon.

Webinar Learning Description

We’ve talked in our webinar series about the struggle the association community is experiencing with in-person event cancellations and the lost revenue that has caused.  If there is a silver lining, virtual events have caused a boom in registrations with members and non-members.

Now we have prospective member data and interest…so what now?

During this installment of the Actual Disruption webinar series, you will learn how marketing automation can drive membership and engagement:

  • How to qualify and score your leads based on personas and user journeys.
  • Progressive profiling – what it is and how you can use it.
  • How to leverage open communities and non-member communities for membership prospecting.
  • The true value of integrated data.

Webinar Presented by Adage® & Breezio

  • Jake Toohey, Senior Digital Consultant, Adage
  • Ben Muscolino, CEO Breezio
  • Joe Post, MFA, VP Strategy & Design, Adage

With Special Guest Panelists

Welcome special guest panelists from HighRoad Solutions:

Ron McGrath, CEO
Maneesha Manges, Director of Services
Sami Scarpitti, Director of Sales