Webinar Learning Description
We’ve talked in our webinar series about the struggle the association community is experiencing with in-person event cancellations and the lost revenue that has caused. If there is a silver lining, virtual events have caused a boom in registrations with members and non-members.
Now we have prospective member data and interest…so what now?
During this installment of the Actual Disruption webinar series, you will learn how marketing automation can drive membership and engagement:
- How to qualify and score your leads based on personas and user journeys.
- Progressive profiling – what it is and how you can use it.
- How to leverage open communities and non-member communities for membership prospecting.
- The true value of integrated data.
If you missed this event, simply fill out the below form to watch the recorded webinar.
Webinar Presented by Adage® & Breezio
- Jake Toohey, Senior Digital Consultant, Adage
- Ben Muscolino, CEO Breezio
- Joe Post, MFA, VP Strategy & Design, Adage
With Special Guest Panelists
Welcome special guest panelists from HighRoad Solutions:
- Ron McGrath, CEO
- Maneesha Manges, Director of Services
- Sami Scarpitti, Director of Sales