Webinar Learning Description

We’ve talked in our webinar series about the struggle the association community is experiencing with in-person event cancellations and the lost revenue that has caused.  If there is a silver lining, virtual events have caused a boom in registrations with members and non-members.

Now we have prospective member data and interest…so what now?

During this installment of the Actual Disruption webinar series, you will learn how marketing automation can drive membership and engagement:

  • How to qualify and score your leads based on personas and user journeys.
  • Progressive profiling – what it is and how you can use it.
  • How to leverage open communities and non-member communities for membership prospecting.
  • The true value of integrated data.

Watch Today

If you missed this event, simply fill out the below form to watch the recorded webinar.

Webinar Presented by Adage® & Breezio

  • Jake Toohey, Senior Digital Consultant, Adage
  • Ben Muscolino, CEO Breezio
  • Joe Post, MFA, VP Strategy & Design, Adage

With Special Guest Panelists

Welcome special guest panelists from HighRoad Solutions:

  • Ron McGrath, CEO
  • Maneesha Manges, Director of Services
  • Sami Scarpitti, Director of Sales