This engagement seamlessly integrates with already scheduled events, conferences, and meetings, enabling you to engage a large number of your target audience in a short period of time. Gain gather audience insights, collect member sentiments, and develop a deeper understanding of audience needs and pain points. Our evidence-based findings from this engagement will support your organization’s strategic initiatives.
Audience Research and Discovery at Conferences
Adage User Experience (UX) Researchers are onsite at your conference, actively engaging with your audience in a compact schedule. With maximized efficiency, this engagement allows Adage to gather a vast amount of audience data and distill it into impactful insights quickly. In as little as 2 weeks to gather and return valuable audience research.
Establish a fuller profile of your true, human audience.
A fast turnaround means your organization can feel the pulse of your audience. In today’s constantly shifting landscape, the understanding the current temperature is critical. The majority of the research is conducted during the event, which usually lasts 1-3 days. Within weeks of that onsite, the Adage team will be able to deliver findings and insights. Our fast delivery provides in-time audience understanding to support organizational decisions.
Adage will gather user stories and sentiments from your organization’s actual members. Their stories connect strategy directly with end-users. We are able to deliver qualitative findings that supplement data-driven quantitative marketing research.
Lower cost than traditional audience research and discovery.
Our compact research activities allow us to maximize team member’s time at the conference, resulting in higher ROI. Capitalize on the energy and excitement of a conference where the global mentality is looking to the future.
“The insight gained from our conference user research was invaluable in driving our digital transformation initiative.”
Rob KatchenSVP Technology
Visible
Get the word out, you care about understanding your audience.
When your audience see the Adage team conducting different research activities, it quickly gets the message out that leadership is committed to improving the experience. The Adage team serves as a messenger of the organization’s strategic initiatives, promoting its ideas and strategies and augmenting its visibility in the audience.
Economic
Lower cost than traditional marketing research.
Our compact research activities allow us to maximize team member’s time at the conference, resulting in higher ROI. Capitalize on the energy and excitement of a conference where the global mentality is looking to the future.
Interviews
One-on-one conversations with key stakeholders, Subject Matter Experts (SMEs), members and other audience groups.
Surveys
Survey booth onsite to gather wider data samples from key audience groups.
Workshops
Interactive small-group sessions focused on high-interest topics.
Usability Testing
Get immediate feedback and findings on current and/or proposed user experience designs.
Desirability Study
Engage directly with your audience to understand users’ responses to the aesthetic qualities of a site.
Strategic Recommendations
Drive strategy with a clear understanding of your audience and their needs.
Insight outcomes
Using a variety of research activities and UX research tools, Adage aims for data that allows organizations to lead with empathy.
