01.

Understand

We collaborate with you to define, align, and refine your strategic objectives. We want to know where you are now and where you want to be in terms of your long and short term business strategy. Our goal is to gain a deep understanding of all the environmental factors that impact your site; and not merely the digital factors.

• Strategic workshops
• KPI definition
• Analytics roadmap
• Custom dashboards

02.

Analyze

After our “Understand” phase is complete, we turn our focus to analytics execution where we drill down from the initial qualitative and quantitative data gathering. We’ll start with who is on your site and how they found you. Then watch your visitors exact behaviors (clicks, key strokes, scrolling) and see where they abandon your site. With form analytics, we’ll show you the exact parts of your sign up and check out forms that are causing your customers to abandon your site.

• Tag management
• Heat maps
• Custom analytics reports
• Event tracking
• Goal flow creation

03.

Advance

During the “Advance” phase, we shift our sights to identifying the strengths, weaknesses, and opportunities revealed through analytics gathering and execution. Also throughout this phase, we prioritize small, achievable goals rather than promoting overextension by trying to hit all targets at all times. We then refine and optimize your KPIs as needed so that you’re precisely targeting each audience segment throughout their Buyer’s Journey.

• Conduct A/B Testing
• Devise and deploy Self-Optimizing Blocks
• Complete a road map review