Comprehensive, Digital-First Brand with Holistic Brand Guidelines Results in Increased Exposure and Donations for Athletes for Justice.
Congratulations, Athletes for Justice, who received a Communicator Award of Distinction for their full site redesign with comprehensive digital-first branding. Adage partnered with Athletes for Justice to build a fast-to-market website with donation capabilities and to build a comprehensive set of brand assets and guidelines that could take the Athletes for Justice brand from social and video to print and promotional items.
Athletes for Justice
Athletes for Justice is a nonprofit organization founded by professional athletes seeking to amplify the strength and resilience of under-resourced communities across the country. In 2018, five team members (Sam Acho, Trey Burton, Chase Daniel, Akiem Hicks, and Mitch Trubisky) felt inspired to seek lasting change and banded together to create Athletes for Justice. Today, what began as five athletes from the Chicago Bears has since welcomed athletes from the NFL, NBA, WNBA, NHL, and MLB who are all committed to fighting structural inequalities in Chicago and beyond.
About Communicator Award
The Communicator Awards is dedicated to recognizing excellence, effectiveness, and innovation across all areas of communication. We are the leading international awards program honoring talent in this highly competitive field. Check out the winner’s gallery to learn more.Winners Gallery