Branding Services

This digital-first world requires a digital-first brand that considers every placement and every channel where your audience experiences your brand.

Why a Digital-first Brand

Is your organization equipped to fully express your brand? Whether you find yourself retrofitting your print logo for digital, or are looking for a complete rebrand, think digital-first to avoid brand fragmentation and an inconsistent audience experience.  A digital-first brand considers your biggest brand platform, your website, and provides the connective tissue to execute across all channels – think web, social, video, mobile, sales collateral, promotional swag.

Leverage design as a competitive advantage. Your brand, wherever it resides is a direct reflection of your organization, product and services. Improve your audience’s perception by providing a consistent brand experience across all digital properties. Organizations that invest in branding outsell their competition. With a complete brand system that is digital-first and scalable organizations can:

  • Improve loyalty, retention, and advocacy
  • Easily transform to focus on an industry
  • Seamlessly pivot when the market changes
  • Control audience’s understanding of your organization
User Experience Designers at a whiteboard

We Get Digital

Adage was born digital. Since our inception, we’ve considered form and function in everything we build. As a digital-first agency with a dedicated team of user experience designers, we have the right mix for your branding and design needs. We’ll produce a brand informed by user experience and accessibility, with holistic brand guidelines and training to set your team up for success.

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Our Practice

Our approach to digital-first branding is comprehensive, visionary, and human-centered.

We analyze your brand architecture and find opportunities for your brand to communicate with your audience at every stage of their journey.

Brand strategy mood board

Through user and stakeholder interviews, workshops, and competitive analysis, we develop a fact base to guide our brand strategy.

Our research findings will direct the creation of a brand strategy and story that is unique to you and authentic to your audience.

Branding for American Academy of Pediatrics - Redbook - by Adage Technologies

Based on our synthesis, we will recommend a tailored approach to improve your brand across all touchpoints.

  • Design principles
  • Creative direction
  • Architectural strategy
  • Naming strategy

From websites to social media, to print and video, we bring your brand identity system to life in harmony across all mediums.

  • Logo creation
  • Brand and identity guidelines
  • Asset development

Rolling out an updated brand is no easy feat. We help you implement your brand along the way with training for your brand owners and strategies for implementation and launch.

  • Pattern libraries
  • Launch and implementation strategy
  • Guidelines training

Let's make your brand digital-first.

Why Adage

“The new OrthoInfo empowers patients by helping them to better understand their conditions, find answers to questions and prepare for surgical procedures, anytime, anywhere.”

William J Maloney, M.D.President, AAOS

“Adage Technologies has become a critical extension of my staff. On every new project, their team steps up with guidance, development expertise, and creative solutions to the challenges we face. Adage Technologies is a true business partner.”

AJ MelaragnoAssistant Vice President, Northshore University HealthSystems

“Mainstreet is good at figuring out what members need and now the website does a good job of serving the members’ needs.”

Amy RobeyVP Marketing and Communications, Mainstreet Organization of REALTORS

Digital Brand Strategy & Faceted Search for AAOS OrthoInfo

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Redesign & Branding for Mainstreet Organization of REALTORS

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Thought leadership from our team.

Technology is ever evolving and with it, audience expectations.

Your business cards may look great, but how is your visual presence online?

A video on reducing confusion, frustration, and risk.

Improve your brand and audience experience.