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For Marketers

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Best Practices for an Ecommerce Implementation Part 2

By Ecommerce, For Marketers, Industry Insights, Resources

Part two in this series involves understanding eventual traffic and becoming well-versed in needed integrations. Preparing for holidays, promotions and other scenarios that will dramatically increase site traffic is important to mitigate or eliminate lost sales. Understanding necessary integrations will allow your organization to closely follow business processes and can provide your customers with a seamless user experience.

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ecommerce implementation best practices part 1 workshop

Best Practices for Ecommerce Implementation

By Development, Ecommerce, For Marketers, Resources

Whether you are considering a site refresh, modifying your cart technology or embarking on an omnichannel initiative, you are investing in your organization’s future. These 11 best practices were featured in the FitForCommerce 2019 report, and I’ll cover each of them in a series of blogs on the Adage Ideas page. The first two best practices focus on platform selection and having realistic expectations when choosing features and functionality.

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Consumer Experience - Brand Story - Grocery Store

The Importance of Story + Experience for Your Brand and Consumers

By Design, Digital Transformation, For Marketers, Industry Insights, Resources

Technology is ever evolving and with it, audience expectations. Audiences are immersed in great user experiences produced by billion-dollar brands and thus have changed their expectations for all brands.
Read how to provide a great consumer experience and authentic brand story to meet your customers evolving expectations.

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Episerver Personalization Tools

Episerver Personalization Tools for the Arts—Webinar Recap

By ACE Platform, Arts, Culture & Entertainment, Episerver, Events, For Marketers, Industry Insights, Tessitura

Review out-of-the-box personalization tools Episerver CMS customers already have and ways to enhance and simplify personalization capabilities. You’ll also learn how two newer Episerver products, Advance and Insight can augment your personalization strategy with minimal additional staff hours.

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5 challenges facing associations workshop

5 Challenges Facing Associations Solved with Technology

By Associations, For Marketers, Industry Insights, Upcoming Events

Challenges facing associations are vast and often times unlike that of a typical business. Lack of monetary and human resources can make it more difficult for associations to keep up with technology and innovations. The 5 challenges I’ll cover have been recurring themes we’ve seen when working with associations, and challenges we’ve uncovered through various association research initiatives.

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