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Date and Time

Thursday, December 1 at 11 a.m. CST

What you need to know to prepare for Google Analytics 4

Google Analytics 4 (GA4) is coming, and like a Game of Thrones tagline, it’s hard to know exactly what that means. This is why we’ve asked our resident marketing analytics expert and Google guru, Vince Scarlata, to share with you what you need to know for a smooth transition.  

In this webinar, Vince will break down the differences between GA4 and the current version—Universal Analytics, translate the new terminology, share strategies to keep data reporting a breeze, and discuss what you need for a smooth transition to GA4.  

Learning Objectives 

  • Learn how the GA4 will impact your organizations and why you should be excited about the new platform 
  • Understand the key differences between GA4 and Universal Analytics functionalities and terminology 
  • Gain insight on how to set your organization and team up for a successful transition and prevent losing your key data 

Meet Vince Scarlata

Vince Scarlata
Vince Scarlata

Vince Scarlata is a Digital Marketing Analytics Engineer and Analyst with years of development experience that includes front and back-end development, search engine optimization, tag management, and website analytics.  

With over 15 years of Google Analytics experience, Vince is uniquely qualified to discuss the changes in GA4.  He will take you through what has changed, what to look out for when moving to a new installation of GA4, and how Adage can help along the way.