Optimizely continues to strengthen its leadership position in the digital experience space. Recently recognized by Gartner in the Magic Quadrant for Digital Experience Platforms and by Forrester in the Wave Report for Agile CMS, Optimizely continues to establish a commitment to helping organizations unlock their digital potential with the acquisition of Zaius.

About Zaius

Zaius built a best-in-class Customer Data Platform (CDP) that allows marketers to build a clear view of their customers by stitching together data from numerous touchpoints that would otherwise live in silos. By seamlessly harmonizing, understanding, and acting on all of their digital data in one platform, business leaders are armed with unified insights on customer journeys.

Credit: https://www.zaius.com/activated-customer-data-platform/unified-customer-profile/

With integrations to leading marketing, merchandising, and service platforms, Zaius unifies all digital customer data. Zaius’ pre-built connector apps, including Shopify, Snowflake, and Zendesk power the ability to create a unified view of customers faster via one-click integrations and automated identity resolution with consent management. Ultimately allowing for true omnichannel personalization, customer segmentation, and automated lifecycle campaigns that accelerate time-to-first-purchase and drives repurchases.

What this Means to Adage

The addition of Zaius will allow Adage to easily extend our client’s functionality of Optimizely DXP via over 50 connector apps and build our own connectors on top of the integration platform.

“This is an interesting opportunity for our clients to gain a holistic view of all Optimizely (formerly Episerver) products in one dashboard. Plus, the out-of-box integration offers an eCommerce option for all levels – retail commerce (Shopify), B2B Commerce, and enterprise or highly customizable commerce.”

Mathieu Agee, Chief Technology Officer, Adage Technologies

Further Insight and Action

Zaius aligns entire organizations around customer data allowing digital leaders to create relevant customer experiences through harmonization of their data, understanding, and action that differentiates their brand and drives customer loyalty. The marriage of Zaius and Optimizely means marketers, merchandisers and developers can capitalize on a complete view of the customer including launching experiments to drive further insights and launching personalized omnichannel campaigns to drive revenue. Learn more on the Episerver/Optimizely FAQ page.

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