Are you prepared to pivot your business model?
If there are still typewriters in your offices, you likely know there’s a manual process that should be updated. Transitioning physical to digital is the low hanging fruit for a digital transformation. If there are no glaring issues it can be more difficult to identify the need to transform.
A few questions to consider:
- When was the last time you evaluated your business model or service design?
- Has your business model evolved over time or been static?
- Have you reviewed your overall offering and reflected on its value to your audience?
Digital Capabilities Enable Digitally-modified Business
Frequently, we find that to enable business model transformation at associations requires updates “under the hood”. For associations, the underlying technology may be antiquated or missing business-critical integrations. Updating the Association Management Systems (AMS) for example may not be the member visible project that is desired but it is foundational to enable business transformation. Especially, where the AMS is under-integrated or not integrated at all.
Systems Integrations Checklist
- Marketing & Communications
- Customer relationship management systems (CRM)
- Ecommerce Enterprise Resource Planning (ERP)
- Business Analytics
- Digital platforms like marketing websites, Learning Management Systems (LMS)
Consider your systems:
- Are your systems sharing key member data?
- Do you have a single source of truth to understand member engagement, communications to members,
- Can you easily view and improve member journeys within your digital ecosystem of platforms?
Pushing business and IT integration with unified data and processes is the hard work of digital transformation. Systems that are fully integrated enable the business model transformation that is required for digital transformations to succeed. Reorienting your business and flexing your platforms to delight your audience requires enabling foundational digital capabilities.