“Our goal was to establish a modern marketing platform that’s on par with our world-class, award-winning venue architecture and to move the organization to an agile mindset that better matches the collaborative spirit of jazz.” – The Team, SFJAZZ
Dramatically Improved User Experience Through Full Site Redesign
SFJAZZ is the world’s leading cultural institution devoted to jazz and related forms of music, presenting over 300 performances each year at the SFJAZZ Center and throughout the San Francisco Bay Area.
SFJAZZ was seeking a web design and development partner to complete a redesign and build out of a robust, mobile-centric new website. Strategic goals were established to include improved user experience and design that accurately reflects the SFJAZZ brand.
SFJAZZ engaged with Adage to establish a modern marketing platform that’s on par with its word-class, award-winning venue architecture and to move the organization to an agile mindset that better matches the collaborative spirit of jazz.
Increased Mobile Users
20
Decreased Page Load Time
30
The Difference
Doubled pages viewed per visit.
Brand Strategy
The project began with a discovery process called Adage Align. Adage Align establishes a shared vision among stakeholders across the organization. Marketing, operations, technology, box office, and development all took an active role in providing guidance and feedback. The engagement resulted in SFJAZZ’s unified organizing idea of OPEN (Welcome Everyone), CURATE (Strengthen Bonds), and ENGAGE (Inspire).
We won a Communicator Award of Distinction for work with SFJAZZ.
Read about it
Easy-to-Edit Content Management System
Adage recommended Optimizely CMS for SFJAZZ to control site content and features. Optimizely is a proven content management system that provides a high-quality solution including the ability to add, edit, and delete content with
ease, create new product offerings for sale, conduct A/B testing, and more. Optimizely and Adage set SFJAZZ up for success. They were easily able to build a blog on their own with templates and blocks from Optimizely built by Adage.
Learn more about Optimizely CMS.
Learn More
Select-Your-Own-Seat on ANY Device
SFJAZZ upgraded to SmartSeat by Adage, a truly
mobile select-your-own-seat platform. With SmartSeat,
SFJAZZ can easily build true-to-life venue and seat
maps, configure branded design elements and provide
an unrivaled user experience on any device. SFJAZZ now
has the ability to accurately showcase the non-traditional
layout of their main venue, helping patrons easily select
the best seats for any performance.
Find out what SmartSeat can do for you.
Find out now
Complex Ecommerce
Adage implemented the ACE Platform for SFJAZZ to handle
their complex ecommerce needs. The ACE Platform allows
SFJAZZ to provide a wide variety of subscription packages
and renewals. Adage also provided SFJAZZ the ability to
implement customizable functionality based on different
constituency levels and multiple ticketing options like printat-
home and digital barcodes.
Check out more ACE features.
Check out ACE
Keep patrons coming back.
Contact us about improving your site’s user eperience.
