Empathy for real people is the basis for inspiration, ideation, and insight.

All Strategy services, no matter the size, start with discovery.

From conversion optimization and content strategy engagements to full-scale digital transformation, we start by seeking understanding who, what, and why.

Who are we serving?

Seeking understanding is the core value at Adage that underlies our desire and approach to learning what makes each organization unique.

What are their needs?

Our experience guiding large scale digital journeys has taught us that success requires a guiding vision. The vision definition Adage Align℠ provides core principles that drive, filter, and prioritize.

What will the new experience by like?

A vision is only as strong as its ability to guide. We answer "what will the ideal experience be like?" with both visionary story boards and actionable technical mapping.

How do we fulfill needs?

Every Adage Align℠ engagement provides detailed roadmaps outlining near, mid, and long term goals. Your roadmaps are immediately actionable and lead to early successes that build momentum and buy-in.

Strategy & Discovery Activities

Persona Development

Strategy Workshops

Audience & User Interviews

Brand Architecture

Analytics Review

Competitive Analysis

UI/UX Audit

Technology Mapping

Semantic Profiling

We also offer a packaged engagement, AdageAlignSM which includes discovery, story boarding, organizing idea, and strategic vision summary customized for the needs of your organizations.
Learn more about AdageAlign

Let us help you.

Provide a better user experience.


The expectations of your site visitors are constantly evolving. Interacting with your organization should be seamless on any platform and provide visitors with the information or products they seek with ease. With your unique organizational challenges in mind, our experts will show you how to deliver a frictionless digital experience that keeps users coming back.

Increase customer engagement.

Personalization Strategy

Organizations with a personalization strategy realize a significant increase in member or buyer loyalty. This directly correlates to better ROI and increased revenue. Personas, AI and machine learning drive individualized content, product recommendations, and automated messages. Adage will recommend a personalization strategy that compliments your organization’s unique needs, budget, and digital maturity.

Convert more leads.

Analytics Strategy

Conversion goals are unique to each organization. Tracking and analyzing user behavior provides a basis for change that will lead to more conversions. We utilize the latest tools and technology to turn insight into action. 10+ Adage Team Members are Google Analytics Advanced Certified and are here to help create an analytics strategy that makes sense for your organization.

Grow your business.


Fear of change and change management issues are the cruxes to many organizations’ ability to grow.  A growth strategy is required to properly assess your current situation, document growth goals, and put a successful plan in place. Adage experts will provide the tools to break down silos and achieve operational alignment.

Adage uses Agile Scrum for a product, service, and project delivery methodology and also internally for our operational methodology. Our Agile Scrum experts will lead your organizations in agile scrum transformation. We offer the guidance and expertise needed to take advantage of an iterative, agile process in multiple facets of your organization.

Decrease cart abandonment.

Ecommerce Strategy

No matter your company’s size or industry, business leaders must have a comprehensive ecommerce strategy.  This transformation is not optional, but rather imperative to the future success and survival of your organization in the new, ecommerce driven world. An ecommerce strategy unique to your organization will decrease cart abandonment and increase average order value and online revenue. Adage is fully-equipped to handle complex integrations and customizations specific to your organization with proven success.

Solve complex business challenges.

Digital Transformation

Lack of clarity, siloed departments, and slow decision-making are a few signs of misalignment in your organization. Aligning stakeholders, prioritizing initiatives, and moving projects forward is easier with help from an outside party. Someone with an objective frame of reference and data-driven insights can guide your organization through the transition. Let Adage be your guide through a strategic prioritization plan, success road mapping initiative, or full-scale digital transformation.

Check out our work.

Learn more from these client success stories.

Client Successes