UI design focuses on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other elements. A successful UI design enhances the content by engaging users and helping to build trust and interest in the brand.
Why User Interface Matters
There are more interface options, devices and interaction methods for users than ever before. There’s also more ways to confuse, alienate or lose those users than ever before. User Interface Design delivers brand cohesion by creating a tactile brand identity.
It encompasses color, logos, typography, voice and tone, messaging, pattern libraries and other interaction points. UI Design establishes the keystone system for how you will communicate with your users. It is a guide for your entire organization to use and your end users to rely on.
Behavioral optimization matters
Our goal is to design systems, not pages. By creating modular components, when any new need is discovered, the design for it already exists. Having components decentralized actually makes them stronger and easier to swap out as organizations evolve. Having a system of components means they are well-tested, consistent and can be released quickly.
The term atomic design is inspired by science where atomic elements combine to form molecules, which combine to form organisms. We start by defining how simple combinations of text and site elements look, then move that component to live within a form, then the form moves within a section of a larger page, and different page types materialize. We design building blocks to fit into a larger picture. Over time, a core pattern library emerges, applying a shared style among all components.
Priorities and goals will change – we understand that. It’s why we aim to offer UI designs that deliver choice to our clients. We design a system of blocks that can be used in in any format without straying from brand. You will be able to mix and match styles, add in new ones and try interesting combinations knowing they all work within the larger UI library. This iterative approach empowers your team to harness your brand to the full potential, while also having the ability to grow and evolve.