Content tells your brand story.

Content Strategy & Content Governance

Your content tells who you are and what you do. Make sure you are telling the best version of your story.

1

Plan

An audit of your existing content lays the groundwork for your entire content governance process.
2

Prepare

Data object modelling allows us to draw relationships between content, taxonomy and users to create a robust search and browse experience.
3

Personalize

The ultimate content experience is one that is specific to each user but communicates a unified brand.

Working with Adage

Our content-driven approach will empower your team to create effective and engaging content.

User Experience Designers at a whiteboard
Thrive in a digital world.

Our team partners with you to solve business problems and meet meaningful goals.

Step 1

An audit of your existing content lays the groundwork for your entire content governance process.

Content Audit Assessment

A content audit allows our content strategists to understand your content and locate possibilities for optimization.

Strategy Workshops

Design thinking workshops set the stage for the content strategy work that follows.

Content Governance

An outcome of a complete content strategy is robust content governance.

Step 2

Data object modeling allows us to draw relationships between content, taxonomy, and users to create a robust search and browse experience.

Taxonomy

A clear taxonomy allows your audience to quickly locate and find your content across digital platforms and channels.

Content Object Modeling

Translate intention, audience needs, and user experience into requirements that can be built by developers implementing a CMS.

Content Relationships

Identify relationships and capture the full potential held within your content.

Step 3

The ultimate content experience is one that is specific to each user but communicates a unified brand.

Personalization

Manual and machine learning-powered content personalization drive higher engagement.

Content Roadmap

When coupled with a strong vision a content roadmap drives transformation of content and user experience.

Implement

Actualize your content strategy.

Content Strategy Services

As strategic partners, we leverage a complete toolbelt across disciplines. We work collaboratively with you to find the best solutions. We think there’s value in bringing people together and sharing knowledge across disciplines. For us “our practice” means “our process” is always getting stronger. We use agile values and design thinking to drive our approach. 

A Venn Diagram of Design Thinking

Taxonomy Strategy

An enterprise-wide universal taxonomy is no longer elusive.

Personalization Strategy

Plan and execute personalization with a crawl, walk, run, fly approach.

Content Governance

Reign in content and get the most from value and engagement from your content creation effort.

Search Engine Strategy

Federated site search and SEO for organizations with many websites and search boxes that desire one search box to rule them all.

Content Migration Strategy

Plan and execute large scale content migrations from one CMS to another with automation.

Structured Content

Plan and execute structured content and gain a competitive advantage with the increased discovery of your content.